Senior Director, Experiential Marketing

Position:  Senior Director, Experiential Marketing
Reports To:  Vice President, Special Events & Sponsorships 
The Senior Director, Experiential Marketing is responsible for working with the Vice President, Special Events & Sponsorships in the strategic development and implementation of all brand experiences for United Way of New York City. This position will contribute to the creation of meaningful and impactful experiences that garner press, increase brand awareness, foster strong community relations, increase revenue, improve donor loyalty and acquire new supporters to United Way of New York City. An important member of the marketing team, the Senior Director will serve as an internal team leader while employing an entrepreneurial, collaborative and results-oriented approach to lead and drive the production of high quality experiences that advance our brand, donor involvement, cultivation and stewardship. 

Job Responsibilities:

  • Develops the objectives and directs the execution of United Way of New York City’s brand experiences which include the Power of Women to Make a Difference Luncheon, the Gridiron Gala and the Impact Series
  • Develops concepts, themes and formats and manages the execution of other major events for the organization that engage supporters, increase brand awareness and grow revenue
  • Provides event management training to and oversight of other event staff, interns, and volunteers to maximize productivity and efficiency
  • Directs consultants and vendors prior to and during the event to ensure flawless efficiency
  • Negotiates with venues, consultants and vendors to secure rates that enhance budgets
  • Develops budgets and oversees financial reporting to internal departments and external agencies
  • Collaborates with the communications team to create content for event correspondence, collateral materials, social media and the UWNYC website
  • Oversees the post-event coordination, including, but not limited to debrief meetings, recognition to key constituents, financial reporting and data transfer
  • Supports cross-functional internal teams with the stewardship of hosts committees to secure members, sponsorships, and in-kind gifts
  • Informs and updates staff members and other involved parties throughout the event cycle
  • Co-creates sponsor packages with Vice President, Special Events & Sponsorships 
  • Manages and trains internal and external event volunteers before and on the day of the event
  • Performs additional duties and responsibilities as needed

Skills, Knowledge & Experience:

  • 6+ years’ experience in directing special events or brand experiences
  • An understanding of charitable giving legal guidelines, specifically as it relates to fundraising events
  • Prior supervisor experience and strong leadership skills
  • Excellent relationship management and interpersonal skills: the ability to work effectively with donors, volunteers and staff; display superior judgment and diplomatic skills; excellent verbal and written communications skills
  • Proven strong negotiating skills
  • The flexibility to work early mornings, late evenings and occasional weekends due to the nature of our events 
  • Enthusiasm, commitment to excellence, self-motivation, a professional demeanor, is highly organized and detail oriented
  • A collaborative, team-oriented attitude 
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Project), internet research and strong knowledge of social media
  • Experience working with databases

Key Competencies:

  • Effective Communicator
  • Superior Performance
  • Collaboration
  • Planning and Project Management
  • Entrepreneurial and Innovative

HOW TO APPLY: Please send a cover letter and resume to with the title "Senior Director, Experiential Marketing" in the subject line of the email. No phone calls or faxes accepted.
United Way of NYC is an Equal Opportunity Employer