NFL Celebrates 40-Year Partnership with United Way


The 2013 NFL season marks the 40th anniversary of the NFL-United Way partnership. In recognition of this milestone, the NFL and United Way are teaming with USA TODAY SPORTS Media Group to host a nationwide vote to identify the best NFL-United Way public service ads (PSA) of the past 40 years.


Since the partnership’s inception in 1973, more than 800 NFL players, coaches and club executiveshave appeared in NFL-United Way ads. The NFL’s 40-year relationship with United Way is the longest-running partnership between a sports league and nonprofit organization.

Powered by USA TODAY Ad Meter, the top 40 ads will be revealed by the decade over a four-week period. Fans can rate each ad on a scale of 1 to 10 (10 being the best) on the NFL and United Way website. The top 10 will be featured on and the winner announced on December 15.

NFL Commissioner Roger Goodell was joined by Pro Football Hall of Famer Franco Harris and former Giants player (and current UWNYC Board member!) Amani Toomer on Tuesday October 22, to kick off the 40th anniversary festivities by participating in the 15th annual NFL-United Way Hometown Huddle league-wide day of service.

Franco Harris appeared in the first year of the campaign and Amani Toomer was featured in 2003. 

Voting ends November 19, 2013 – so vote today!