NFL PLAY 60 AND UNITED WAY OF NEW YORK CITY HOLD HOMETOWN HUDDLE FOR NEW YORK CITY YOUTH

Published

NFL Commissioner Roger Goodell and NFL Great Franco Harris Join United Way for League-Wide Day Of Service

Event to be Held at P.S. 43 Jonas Bronck Elementary School

FOR IMMEDIATE RELEASE: October 18, 2013

NEW YORK, NY –For 15 years, NFL Play 60 and United Way have partnered for Hometown Huddle, a program engaging NFL players in hands-on community service projects across the country. To celebrate this anniversary, the NFL is teaming up with United Way of New York City in order to share the importance of maintaining an active, healthy lifestyle. This year’s event will be held at theP.S. 43  Jonas Bronck Elementary School,on October 22, 2013 from 12:30PM – 3:30PM located at 165 Brown Pl  New York, NY 10454.

The day’s volunteer projects will consist of painting activities on the newly resurfaced blacktop and creating a mural that will enhance the indoor play area. In addition, volunteers will be able to restore garden beds, help refurbish the school’s library space, assemble PLAY 60 health kits for the student body and facilitate a youth fitness clinic.

“We are incredibly excited to celebrate the 15th year of NFL Play 60 and the 40th year of our partnership with the NFL to promote healthy and active lifestyles for our city’s youth,” said Sheena Wright, President and CEO of United Way of New York City. “We are also thrilled that this year’s event is taking place at P.S. 43, where we have been partnering on programs to improve educational outcomes for students and their families.”

Over the past four years, United Way of New York City (UWNYC) has partnered with East Side House Settlement and P.S. 43 to engage educators, families and students in the Supporting Transitions from Early Childhood Education to Public Schools (STEPS) initiative. The goal of the program was to improve and sustain early childhood gains through aligned professional development, family engagement and empowerment activities, and local community coordination. During the summer of 2013, students and families also participated in “Summer Learning Fun,” a family engagement program aimed at mitigating summer learning loss and improving literacy during the summer months. UWNYC plans to continue to partner with P.S. 43, along with four other Mott Haven public elementary schools as part of the newly launched Campaign for Grade Level Reading (READ NYC).

Since 1999, NFL teams across the country have partnered with United Way to make a difference in local communities through Hometown Huddle. Through this program, NFL players, coaches and leadership gather on the same day each year in different cities to participate in a variety of youth fitness projects—building fitness zones, hosting youth football clinics, rebuilding neighborhood playgrounds and upgrading fitness facilities.

The United Way and NFL partnership connects NFL PLAY 60 with United Way’s goal of increasing healthy behaviors in 1.9 million young people by 2018. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like United Way.  PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. 

The partnership between the NFL and United Way is the longest-running partnership in history between a major sports league and a nonprofit organization. To take a look back at the partnership’s success, fans are encouraged to participate in a nationwide vote, powered by the USA TODAY Ad Meter to identify the public’s favorite NFL-United Way public service announcement from the last 40 years. Former NFL-United Way spokesman Amani Toomer of the New York Giants is featured in one of the top 40 ads of this vote. To cast your vote, visit nflunitedway40.usatodaysports.com and rate the ads. Voting begins with the annual NFL-United Way Hometown Huddle on October 22 and culminates on November 19. The winning ad will be announced during NFL Homecoming on December 15.

For more information, please contact Kamian Allen or Leslie Fradkin at The TASC Group at (646) 723-4344 or via email: kamian@thetascgroup.com or leslie@thetascgroup.com

About NFL PLAY 60
Mission: To make the next generation of youth the most active and healthy. In October 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with an impressive roster of partner organizations. In addition to national outreach and online programs, NFL PLAY 60 is implemented at the grassroots level through NFL’s in-school, after-school and team-based programs. The NFL PLAY 60 initiative is prominent during the NFL’s key calendar events, including Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving and is supported by many NFL players and coaches year round. To date, the NFL has dedicated over $200 million to youth health and wellness through NFL PLAY 60.

About the NFL & United Way Partnership
This year marks the 40th anniversary of the partnership between the National Football League and United Way. Across the country, NFL clubs and players are working with United Ways to advance health and education for America’s young people through national and local initiatives like the annual NFL & United Way Hometown Huddle and United Way TEAM NFL. The work is in support of United Way’s 2018 goals to get 1.9 million more kids active and healthy by 2018 and to cut the high school dropout rate in half by 2018.

About United Way of New York City
United Way of New York City mobilizes communities to eradicate barriers and create opportunities that improve the lives of low-income New Yorkers for the benefit of all.  We envision caring communities where all individuals and families have access to quality education and the opportunity to lead healthy and financially secure lives. Learn more at unitedwaynyc.org.

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