Senior Vice President & Chief Marketing Officer
Lesleigh W. Irish-Underwood joined United Way of New York City (UWNYC) in February 2014 as Senior Vice President and Chief Marketing Officer. In this role, Lesleigh is charged with crafting cutting-edge marketing strategies and differentiated communications efforts to enhance the recognition of the UWNYC brand, and to herald the organization's signature community impact work among key stakeholders and the diverse communities being served.
A native New Yorker, Irish-Underwood has more than 24 years of publishing experience in brand marketing, content management/creation, advertising, public relations, and digital and social media. Prior to her transition to the nonprofit sector, Lesleigh led domestic and international marketing teams at Knopf/Random House and Pearson. Most recently, she served as a member of the senior leadership team of Kensington Publishing, where she led their first multi-platform 360° marketing campaigns utilizing 2D barcode technology, and initiated their direct-to-consumer e-commerce efforts.
Lesleigh resides in Brooklyn with her husband and two children.